After four years at IBM France as Director of AI & Cognitive, Joffrey Martinez joined the Artefact Group as a Partner this past September. With nearly 15 years of experience under his belt, Joffrey is an expert in business strategy and a leader in technological transformation. Based in Paris, his primary task will be to develop the Finance Department in coordination with the existing teams worldwide.

After studying at the Bordeaux campus of KEDGE, Joffrey began his career in finance (private equity, M&A, and auditing). He then focused on strategy when he went to work for BearingPoint in 2011 to lead business transformation activities for more than seven years.

With a passion for new technologies, Joffrey started working the IBM Group in October 2018, where he has spent the last four years leading and expanding the AI consulting team in France, with a particular focus on financial services.  

In March 2022, Joffrey was named one of the 200 economic leaders of tomorrow by the Choiseul Institute.

Artefact is an international services company at the intersection of marketing, consulting, and data science. Our 800 employees work to break the business and IT silo mentalities. Using digital, data, and AI, they transform organisations into consumer-centric leaders.