In a rapidly transforming financial sector, artificial intelligence and generative AI are revolutionizing banking and investment services. By harnessing the power of data and AI, banks, insurers, fintechs and payment companies are optimizing their strategies, creating value and enhancing the customer experience.

In this key position, Joffrey's mission is to pursue the development of Artefact's dedicated financial services business, in France and in the 23 countries where the firm is present. He relies on a team of experts that he will strengthen to better support international customers on their strategic challenges related to AI and data. 🤖🌍

Artefact's Financial Services business covers a broad spectrum of players: retail banks, investment banks, asset management, insurance companies, fintechs and payment specialists.

Joffrey has already structured and developed this division on a global scale, leading teams in Asia, the Middle East, Africa and the Americas.

💬 " AI and data are now essential levers for transforming the financial sector. My aim is to continue to support our customers in this evolution by providing them with innovative solutions tailored to their strategic challenges." - Joffrey Martinez

A graduate of KEDGE Business School's Programme Grande École, class of 2008, Joffrey Martinez held several key positions prior to his appointment. He was previously Partner - Global Financial Services Lead at Artefact, where he played a major role in structuring this expertise within the firm, making the financial sector one of Artefact's three strategic pillars.

👏 Congratulations to Joffrey Martinez on this career move! We wish him every success in his new role! 🚀