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The Seres car brand is established in France, and a Kedger has been named its Managing Director!

SN Diffusion, the exclusive importer of the Seres and DFSK brands in France, Andorra, and Monaco, has announced the formation of a team responsible for establishing, developing, and maintaining the presence of the DFSK Motor Group brands in those territor

Alexis Bodin, Managing Director

A graduate of KEDGE Business School (Class of 2006), Alexis Bodin, 40 years old, started his career in the Product Marketing department of Ford France. He then went to work in sales for the Ford, Jaguar, and Land Rover automotive distribution network, followed by cross-functional marketing and business development roles. In 2012, he joined the short and long-term hire company Sixt as Regional Key Account Manager and then became Regional Sales Director for BCAuto Enchères in 2014. With the development of the EVE France network (Electric Vehicle Space), Alexis Bodin will be responsible for the Seres and DFSK brands in France, Andorra, and Monaco.

Seres' sales and after-sales network is being selected

The manufacturer is in the process of naming its sales and after-sales network members, which will be made up of dealerships and agents for the Dongfeng group's brands Seres and DFSK (zero-emission commercial vehicles). National coverage is being expanded through contracts signed with leading distribution groups. The network will have more than 70 sales locations in France by the end of 2022.

About Seres

Founded in 2016 in the heart of Silicon Valley in the United States by John Zang and his partner Martin Eberhard (co-founder of Tesla), Seres' mission is first and foremost to offer everyone the ability to go electric without having to compromise.


Owned by the Chinese automotive company Dongfeng Sokon, and with R&D centres located in the USA and Japan, the international cooperation has combined its strengths of cutting-edge technology and quality design. In Chongqing, China, vehicles are manufactured meeting some of the highest standards of quality and design. Technological innovations coupled with 100% automated production ensure a safe, functional, and high-quality design.

About Seres France / SN Diffusion

The Seres and DFSK brands are sold in France, Andorra, and Monaco exclusively by SN Diffusion, a multi-brand automotive distributor and importer which has been based in Occitania since 1990. The European Marketing and Service Centre for Seres and DFSK is based in Toulouse, where SN Diffusion also operates EVE (Electric Vehicles Space) - a concept for the distribution of clean mobility solutions, including new and used vehicles, heavy quadricycles, and electric scooters, as well as Wallbox charging stations and solutions.


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