"Pedagogy that puts experience at the heart of learning.

For more than 20 years, this has been the motto of the Kedge Wine School.

Our programs are built on a historical "terroir" combining finance, management and marketing, and are enriched by "roots" bringing knowledge of wines and spirits.

Our research professors train our students in management and marketing, and our external lecturers, high-level professionals, bring all their technical and tasting knowledge, to satisfy our students' desire for the right balance between reflection and tasting.

It's with this state of mind that the Kedge Wine School team works every day for passion and emotion."

- David Biraud, Director of KEDGE Wine School

✨ Dive into the captivating world of wines and spirits through the careers of KEDGE graduates who have made their mark in this prestigious sector. This article highlights their successes and key moments, between creativity and expertise.

🎓 A graduate of KEDGE Business School Bordeaux (PGE 1996) and holder of an MBA from HEC Paris, I launched my career with Accenture before joining the Adecco Group, where I had the opportunity to develop solid international experience.

My career path then led me to join Reed Midem in 2009 as Marketing and Customer Services Director. This experience enabled me to strengthen my skills in event management on a global scale, before moving to Singapore where I took over as head of the Food & Hotel Asia portfolio for the Informa Group. This role allowed me to oversee one of Asia's largest trade shows dedicated to the food, beverage and hotel equipment industry. 🌍

Since 2019, I have been Managing Director of Vinexpo, which became Vinexposium in 2020. As an expert in the organization of international trade events, I have put my experience and knowledge of key markets at the service of the group. My aim is to restore Vinexposium's role as world leader, in particular with the launch of Wine Paris & Vinexpo in 2020. This project has consolidated Vinexposium's position as a key player in the wine and spirits industry. 🍷

🎓 A graduate of KEDGE Business School, I first obtained a Bachelor in Management - Marketing & Management in 2012, followed by a Master in International Business - Wines & Spirits in 2017. My career began in the wine sector, with experiences in Marketing & Communication at Château Fourcas Hosten and Terre de Vins, where I developed skills in marketing strategy and event organization. 🍇

In 2017, I joined The French Cellar Asia in Singapore as Business & Marketing Assistant, contributing to the development of the customer portfolio and the organization of events.

Back in France, I continued my career at Terre de Vins, first as Communications Manager, then Project Manager - Trophies and Competitions, where I steered communication strategies and managed key partnerships. 🍷

In 2022-2023, I took up the position of Communications and Partnerships Manager, overseeing 360° strategy, press relations and event organization. Today, as Operational Director at Terre de Vins, I manage operational strategy, production teams and partnerships, while overseeing the budget, always driven by my passion for wine, communication and events.

🎓 A graduate of KEDGE Business School (PGE 2009), I began my career in financial consulting in Paris. After the birth of my first child, I decided to retrain, guided by a quest for meaning. 💭

In 2017, I moved to Bordeaux to study for a BTS in Viticulture-Œnologie, and then went on to work at an estate in Saint-Émilion. Passionate about nature and vines, in 2019 I bought Domaine de Combet in the Dordogne with my partner. 🍇

We begin an organic conversion, reducing the estate from 32 to 20 hectares. Since 2021, our wines (white, red, rosé, orange, dry and sparkling) have been certified organic and distributed in France and internationally. 🌱🍷

In 2023, our Cuvée Prémices (AOC Bergerac white) is selected by the Élysée sommelier. We also offer our Cuvées Symbiose and Monbazillac. 🍾

We look forward to welcoming you to Domaine de Combet to discover our organic Périgord wines!

After a rich career in the world of wines and spirits, I am honored to have been appointed General Manager of LOUIS XIII Cognac.

🌎 A graduate of KEDGE Business School (PGE 2011), my career began at SOPEXA in the United States, before I joined the Rémy Cointreau group.

🇬🇧 At Rémy Cointreau, I worked my way up from intern to LOUIS XIII Ambassador in London, then to Brand Manager for several of the Group's Houses in the United Kingdom.

After five years of enriching experience abroad, I joined the LOUIS XIII team at headquarters in France, as Innovation Manager. I then held the position of Director of Innovation and Sustainable Development, contributing to emblematic projects such as THE DROP, RARE CASK, THE INFINITY EXPERIENCE and the new LOUIS XIII box set. 🌿

Managing LOUIS XIII Cognac is an honor that I accept with great humility. With its 300-year history, the House has always demonstrated a pioneering spirit, consistency and rare elegance. Today, it enters a new era that will elevate it beyond its status as an exceptional cognac to become a true luxury icon. ✨

🎓 A graduate of KEDGE's Grande École Program (class of 2018), my experience at Clepsydre gave me a taste for events. I started at Leaders League before joining the Sofitel Marrakech, where I contributed to events such as the Marrakech du Rire and the Grand Prix de Marrakech. Back in France, I joined the Hyatt group in Paris, then opened the Hyatt Regency Chantilly. Trained in management, I led a team of 15 people in events management before managing two restaurants, one of them gourmet, while validating my WSET 2 and 3 diplomas. 🍷

🌏 In 2022, a six-month trip to Canada and Asia with my partner, a KEDGE graduate, enriched me personally and professionally.

Since May 2023, I've been head ofhospitality at Maison Ruinart in Reims (LVMH group). We welcomed over 32,000 visitors in 2024, and the inauguration of the renovated site enabled Ruinart to join Time magazine's World's Greatest Places 2025. 🌟

🎓 After graduating from KEDGE Business School (PGE 1998), I quickly moved into the luxury hotel business. In 1999, with my wife Alice, we opened Les Sources de Caudalie in Martillac, combining accommodation, gastronomy and a vinotherapy spa. 🍇

After buying back the establishment, we were awarded the Palace distinction in 2016. In 2020, we launched Les Sources de Cheverny in the Loire Valley, with 49 rooms and suites, an inn and a Michelin-starred restaurant. ✨

In 2022, we acquired Les Grandes Étapes Françaises, adding several châteaux/hotels to our collection, such as Château de Gilly in Burgundy and Château d'Isenbourg in Alsace, currently under renovation. 🏰

Chairman of the Board of Small Luxury Hotels of the World from 2016 to 2020, I was awarded the Légion d'honneur in 2025 for my commitment to the influence of France. 🇫🇷

🎓 After graduating from KEDGE Business School's ESC Bordeaux program in 1991 and the Wine & Spirits MBA in 2007, I have always maintained a strong link with the school, notably by co-leading the Wine School's MVS program in 2008. With over 20 years' experience in wine & spirits marketing, I have developed skills in brand strategy and creation, both in France and internationally. In Bordeaux, I advised theUnion des Crus Classés de Graves and Baron Philippe de Rothschild. In Georgia, I built strategies for Château Mukhrani and Georgian Wines & Spirits, including a roadshow with Gérard Basset, the world's best sommelier in 2010. 🌍

🥇 In spirits, I launched projects for Rémy Martin and designed Pentaward-winning packaging.

Since 2012 at Marussia Beverages, I've steered brand strategies across several categories, before becoming Strategic Planning Director in 2024. Today, I also pass on my expertise to the Wine School on marketing and business. 🚀

🎓 After two years as a defense engineer, I joined KEDGE's Master MVS in 2008 to reorient myself towards the world of wine. 🍇

During my training, I worked at Les Grands Crus in Bordeaux before joining the family estate Château Fleur Cardinale in 2012. After obtaining my DUAD in 2013, my husband joined me and together we took over the management of the estate in 2017. 🌍

As sales, marketing and communications director, I drove a new dynamic: modernizing the image, developing sales in nearly 80 countries, diversifying into innovative wine tourism in 2021 and creating La Maison Cardinale in 2024. ✨

Convinced that the future of grands crus depends on a strong identity and a sustainable commitment, I have initiated an Engagé RSE approach from 2020 to carry our responsible ambitions forward. 🍷

🎓 Graduated from KEDGE promo 2003, specialization Finance), I completed my course with a Master in Management of Wines & Spirits and the DUAD from the University of Oenology in Bordeaux. 🍷

In 2004, I joined JM Cazes Sélection, the trading company owned by the Cazes family, who also own Château Lynch-Bages. Initially Marketing Director, I supported the development of the family's wine projects in France (Bordeaux, Minervois La Livinière, Châteauneuf-du-Pape) and internationally (Portugal, Australia). 🌍

Since 2022, I've been Director of Purchasing and Development, in charge of driving the expansion of JM Cazes Sélection, expanding our distribution network and forging partnerships with French and foreign winemakers who share our quality values. 🚀

🎓 As a graduate of KEDGE's EBP program (class of 2003), I developed a passion for international trade at a very early age. This passion naturally led me to the Wine & Spirits sector with the OIV's MSc. in Wine Management. These two courses enabled me to travel the world's terroirs, from the Old Continent to the New World. After a first experience in Chile, I became Sales Manager of a winery in Navarre (Spain), a position with a strong export dimension that I held for 10 years. At the same time, I became a Wine & Spirit Education Trust (WSET) Certified Trainer in 2009.

Back in France, I founded WiSP, a company dedicated to training and coaching wine professionals. Now trilingual, I work with companies in the industry to develop their teams' skills, and I regularly run training courses and conferences. 🎤

For the past 5 years, I've also had the pleasure of delivering WSET training courses at KEDGE Wine School in Bordeaux and Paris. 📚

I'm the author of Vinographie (Hachette, 2016) and Vinorama (Hachette, 2023). 📖

🎓 Graduating from KEDGE Business School Bordeaux's Master of Wine and Spirits in 2014, I began my career in Japan, where I taught for nine years, while learning about Japanese history. It was there that I developed a passion for wine, in contact with great bottles. Back in France, I joined the MVS with a work-study program in a wine merchant, where I quickly progressed to sales functions coveringNortheast Asia. 🌏

In 2018, I joined CHANEL 's wine estates as Export Manager. Appointed Sales Director in 2022, I now oversee relations with the Bordeaux marketplace, sales strategy, key international markets and since 2024, logistics. It's a mission dedicated to excellence, where I'm keen to pass on my vision to the KEDGE work-study students we welcome. 🍷