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Tackling the Covid-19 crisis, this Kedger is giving back 100% of the profits of his website!
A future KEDGE graduate, Raphaël Durvel, has just created Please Stay at Home: a product line to raise awareness and help people in the face of the current crisis.
Graduating from the MS Marketing programme at KEDGE Business School (Bordeaux campus) in June, Raphaël Durvel has decided to get involved in the Covid-19 crisis that is affecting our country and the rest of the world.
"The health crisis we’re going through will likely be long-lasting, and it’s necessary for all of us to, in our own way, be able to take responsibility and help." Raphaël’s project, Please Stay at Home, is his way of doing so.
In order to offer original and quality products, designs are created by independent artists (draftsmen, graphic designers, and designers) and textile experts based in the South of France. All items are produced in France and the ecological commitment is complete: clothes are made from organic cotton using water-based Eco-certified inks, and packaging is made from recyclable cardboard sleeves. All profits are donated to the la fondation des Hôpitaux de Paris (Paris Hospitals Foundation).
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"The idea behind this project was to create a solidarity movement to help people in need. The designs are unique and made by amateur artists from all over the world, whose objective is to express their art in their own way and on the subject of current containment. Our production is French (our factory is in Nîmes) and our approach is eco-responsible [...] All products are sold a fair price: 24,99€ for a T-shirt and 34,99€ for a sweatshirt," explained Raphaël.
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