KEDGE graduate Nicolas Cassar has been named Marketing & Communication Director of the HighCo Group

The HighCo group works with brands and retailers to accelerate the transformation of their businesses. In his new role, Nicolas Cassar will be responsible for promoting the group as a whole to different audiences.

Nicolas, 42, is a graduate of KEDGE Business School. After a career in advertising agencies, he joined the HighCo group in 2017 as Chief Marketing & Communications Officer for its subsidiary CapitalData, which specialises in data marketing. In 2020, he moved on to Mindoza, the group's social agency, as Sales Director. In 2021, he launched and was co-CEO of the MarTech start-up HighCo Nifty, which was behind the Universal Mobile Discount Coupon. As of September 2022, he has been in charge of the Marketing and Communication Department of the HighCo Group, as well as a member of the Group's Executive Committee.

HighCo is an expert in data marketing and communication and is constantly innovating to meet the challenges that brands and retailers will face in the future. Listed in compartment C of the Euronext Paris stock exchange and qualifying for the "PEA (shared savings plan) /SME " scheme, HighCo has more than 500 employees and is ranked "Gold" by EcoVadis, making it one of the top 5% of the best-performing companies in terms of CSR and responsible purchasing. https://www.highco.com/en/