KEDGE Business School formalizes its commitment to Veepee, the European leader in event sales, with the signing of a partnership agreement in the presence of Xavier Fabre, Director of Talent Development at Veepee, Marine Aubret, Head of HR Campus Management at Veepee, and Anil Benard-Dendé, Deputy Managing Director at KEDGE. This agreement is part of an initiative to facilitate the professional integration of KEDGE students and strengthens the recruitment and development of Veepee's employer brand, which is already involved in research and promoting the school's programs.

Today, Veepee wishes to engage with KEDGE in a sustainable and structured manner. As part of its human resources development and school relations policy, Veepee wanted to work more closely with KEDGE to implement specific recruitment and employer branding initiatives.

The partnership agreement allows the two companies to continue their long-term collaboration and support each other in implementing recruitment initiatives such as:

• Participation in recruitment forums, mock interviews, and job dating events
• Contribution to working groups on improving student programs
• Welcoming students to Veepee and presenting the group's professions
• Organizing online conferences/round tables
• Supporting the “Management Associatif” course in the Grande Ecole Program
• Participating in the committee for improving KEDGE's Be-U program
• Participating in recruitment interview panels for the school's programs and BE-U thesis defenses

Anil Benard-Dendé, Deputy Director General of KEDGE, states, "This partnership confirms KEDGE's commitment to the French digital and tech sector, in particular Next40, French Tech, and France Digitale. It is also part of our strategic plan, which aims to develop programs and keep students' skills up to date. We are developing collaboration with companies in order to train our students for the new needs arising from the transitions that companies are facing, particularly in the areas of digital technology, data-driven management, mobility, and social and societal issues."