The school thus demonstrates its ambition to offer a unique learning experience, by training managers and entrepreneurs who will have a concrete impact on their environment.

Through its academic excellence and experiential pedagogy, KEDGE is growing a new generation of responsible leaders by equipping them with a spirit of openness to others and to the world, and by encouraging them to translate their convictions into initiatives that have an impact on society.

The meaning conveyed by the new signature "Let's be the change" embodies the school's vocation to be a driver of change and can be defined by :

• "Let's" is the collective that carries the ambition and the common dynamic,
• "be" marks the embodiment of change in the DNA of KEDGE and the Kedgers,
• "the change" leads to tomorrow and to positive and sustainable action, in line with KEDGE Impakt strategy.

In partnership with TBWA/Corporate, the co-construction process initiated nearly a year ago to bring out the school's uniqueness from the inside allowed the school's internal and external communities to be involved in the reworking of the brand.

More than 80 volunteer ambassadors: professors, students, support staff, alumni and representatives of partner companies helped define and refine the brand's driving idea during various workshops.

This approach has helped to generate support from both internal and external audiences, which was observed during the pre-testing of the campaign.

The new brand identity is brought to life in a manifesto film that features students and employees of the school to illustrate this state of mind of dynamism, transformation and change.

" More than a simple signature, Let's be the change reflects our vision of what a business school should be: a place of exploration in which students draw on the strength of the collective to create their own path and define their impact on the world. This signature conveys a message that the Kedgers' community fully supports: to be together the actors of a change that is built in the respect of our values: high standards, open-mindedness, commitment, humility and integrity ", affirms Cécile Jolly, KEDGE Business School's Director of Brand and Communication.

This conviction is in line with the KEDGE 25 strategic plan initiated two years ago and built around three promises: to be an original, sustainable and inclusive school; to keep our skills up to date; and to be a school that is rooted in the regions and open to the world.