Jeanne-Julie Collinet joined KEDGE Marseille in 2018, and her student years were marked by a strong commitment to community life. Responsible for the BDS Sea Unit and Project Manager for South Wind Days, she describes this period as "the best years of [her] life". These experiences enabled her to develop the managerial and technical skills as well as the human values essential to her future career.

Her Césure marked a turning point: first as head of TAM at KEDGE, then in Paris at Manoush, as an e-commerce assistant. She then pursued her M2 work-study program at the prestigious Van Cleef & Arpels, again in the digital field.

On graduating, Jeanne-Julie joined TeamInside, a consulting firm specializing in luxury goods. Her first assignment, at Guerlain, lasted more than two and a half years, as an E-merchandiser and responsible for the perfume section of the website. This was followed by six months at JOTT, a down jacket brand based in Marseille, where she held the position of E-commerce Manager.

Recently, she took a new turn by joining EISENBERG, a family-owned cosmetics, make-up and perfume house in Monaco, as Digital Projects Manager.

At EISENBERG, her role is multi-faceted: defining the digital communications strategy, animating the various touchpoints (website, social networks), and devising creative campaigns around the company's products. It's a job she describes as "creative, technical, challenging and ambitious", and one in which she's fulfilled herself to the full.

Her main objective? To develop a brand image that is consistent with EISENBERG's values, while remaining attentive to consumer needs.

Although luxury has always attracted her, her move into digital was initially a pragmatic decision, born of the COVID context during her gap year. But the experience was decisive:

" One experience leads to another, and it's easier to continue in an environment where you're performing well. Today, I'm very happy to be evolving in this constantly changing world, where nothing is impossible. "

For Kedgers wishing to follow a similar path in luxury or digital, Jeanne-Julie Collinet encourages them to dream big:

"There's no such thing as dreaming too big. Luxury is a demanding but magical environment, one that's hard to break away from once you've set foot in it. As for digital, it's a constantly evolving sector that pushes us to surpass ourselves and offers us limitless creativity. "