KEDGE graduate Nicolas Cassar has been named Marketing & Communication Director of the HighCo Group
The HighCo Group, an expert in data marketing and communication, has announced the appointment of Nicolas Cassar as its Marketing & Communication Director.

The HighCo group supports brands and retailers in accelerating the transformation of retail. In his new role, Nicolas Cassar will be responsible for promoting the group as a whole to its various audiences.

Nicolas Cassar, 42, is a graduate of KEDGE Business School. After a career in agencies, he joined the HighCo group in 2017, as Marketing & Communications Director of the CapitalData subsidiary specializing in data marketing. In 2020, he joined Mindoza, the group's social agency, as Sales Director. In 2021, he launched and co-managed the MarTech start-up HighCo Nifty, which was behind the creation of the Universal Mobile Discount Coupon. Since September 2022, he has been in charge of Marketing/Communications for the HighCo Group and a member of the Group Executive Committee.

An expert in data marketing and communication, HighCo is constantly innovating to help brands and retailers meet the challenges of tomorrow's retail environment. Listed on Compartment C of Euronext Paris, and eligible for the "PEA-PME" scheme, HighCo employs over 500 people and is rated "Gold" by EcoVadis, one of the top 5% best-performing companies in terms of CSR and responsible purchasing. https://www.highco.com/