Trust-Place 's mission is to enable brands to guarantee the ownership and authenticity of their products throughout their life cycle, whatever the sales channel: physical, digital or virtual. To achieve this, Trust-Place helps them associate each item with a Digital Certificate of Ownership that protects its value over time, shares its history, and facilitates its transmission in complete confidence.

The Trust-Place start-up thus creates a new hyper-personalized link between brands, their products and their customers, including those they don't know (from wholesalers, the second-hand market, gift recipients, etc.). Beyond the certificate, the brand gainscomplete visibility of the lifecycle of all its products and owners after the first sale, thus obtaining entirely new data, making the unknown visible and measurable.

We created Trust-Place with my partner in January 2020, after a long experience in the Luxury and Authentication industry.

Put simply, Trust-Place is a SaaS platform for creating and managing Digital Certificates, which helps brands authenticate their products, while gaining complete visibility of the lifecycle of these products and all their owners after the sale. The Digital Certificate of Ownership is the vector through which we create exclusive communication between the brand, the product and all its owners. The customer is able to prove the ownership and authenticity of his product anywhere, anytime, while protecting its value over time.

Having pioneered item labeling and tracking in the luxury goods and retail sectors over the past 15 years, Didier Mattalia is now launching a new and exciting project as co-founder and managing director: Trust-Place.

To succeed in this new venture, he can draw on his extensive professional experience of over 22 years in international sales and business development, with a solid background in the luxury goods and retail industries, IoT and SaaS platforms, innovative new services and NFC systems.

Didier Mattalia began his career at Gemplus (formerly Gemalto, world leader in smart cards, now acquired by Thales) in 1997 (the year he graduated). At the time, the company was one of the pioneers in the development of "intelligent objects", and RFID (Radio frequency identification) was one of them. Didier was initially responsible for launching and developing this RFID activity in Asia-Pacific (based in Singapore) for 5 years, through Business Development activities and the creation and management of a worldwide network of partners in the region.

He truly entered the luxury industry with Tagsys RFID, as Sales Manager Luxury, from 2002 to 2016, contributing to the company's transformation. Didier was responsible for Business Development EMEA (2002 to 2006), creating and managing an indirect sales network of dedicated partners, then specialized in Global Business Development of traceability and authentication solutions dedicated to the Luxury market from 2006 to 2016.

He then became Sales Director of CXIgnited's luxury division (mid-2016 to mid-2017), responsible for luxury sales as well as international business development. The company was a spin-off of Tagsys SAS and was acquired by Mojix Inc in August 2017.

He subsequently joined Mojix Inc, as Global Sales Director for Luxury (mid-2017 to mid-2019), being responsible for the division's global sales (€10m), as well as international sales and business development for Luxury accounts. Didier led a team of Account Managers, Project Managers and Customer Services dedicated to this market segment.

Beyond teaching, KEDGE has enabled me to create and maintain an international network. Indeed, most of my classmates (97) and myself have gone on to international careers, and we now find ourselves either at the head of start-ups, or in positions of responsibility in major groups. And this notion of networking is really important.

There are several: autonomy, technical background, ease of integration, as well asa proximity that comes naturally.