Inter-school evening with ASAGE
Nyon
SAS22 - THECAMP
2 days to boost your SEO expertise
KedgeBs is partnering Medinsoft for the first edition of #SaS22 in Aix-en-Provence(https://sas22.fr/).
Our graduates and their staff can take advantage of this event at member-only conditions.
2 days of high-level conferences to learn about SEO best practices and ADS (Google, Facebook, Instagram...).
Speakers are professional digital marketing experts, including two KedgeBs professors:
- Didier Mayeur, Associate Professor in Digital Marketing
- Nicolas Buttafoghi, Assistant Professor in the Marketing Department
Program 📝
DAY #1: SEO in pragmatic and efficient mode
- Understanding the fundamentals of SEO in 2022
- How to carry out an SEO audit
- The secrets of Google My Business and local SEO
- How to set up a semantic audit and an SEO content strategy that converts?
- The SXO approach: SEO that converts (content production strategy)
DAY #2: ADS in all its forms!
- A comprehensive overview of digital advertising
- Creating your ADS communication plan
- Creating and managing an optimized Search Engine Advertising (SEA) campaign?
- Using SEA to support SEO
- Perf Max (Shopping) campaign: be visible on all Google levers with just 1 campaign
Who is this event for? 👤
The event is aimed at all companies wanting to improve their visibility on Google and social networks.
Profiles concerned: Dircom, CMO, Communication Manager, Digital Marketing Manager, Traffic Manager.
How to register 🔎
The event takes place on November 9 and 10, 2022 at The Camp in Aix-en-Provence.
Medinsoft, as a business catalyst network, is organizing this event to help accelerate the digital transformation of companies in the South of France.
The aim of Medinsoft and its partners is to offer professionals the opportunity to attend training courses at the best possible price. The fee covers only the cost of room hire and catering (breakfast and catered lunch included in the registration fee).
All alumni and their staff can register at the member rate (€200 excluding VAT for the two days - i.e. €240 incl. VAT).
To benefit from this rate, click on "Registration" below.
To simplify registration, no supporting documents are required on the online form, and you can specify on site that you are coming as part of the partnership with KedgeBs.
Do you have a question or need to get in touch? ✉️
If you have any questions, please contact one of the Kedge staff:
Didier Mayeur: Didier.mayeur02@kedgebs.com
Location
About Your Event
550 Rue Denis Papin
13100 Aix-en-Provence
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