Marketing in the age of social networks, with Cyrus North

As part of the closing conference of the MY WAY Orientation/Career Day, aimed at all students and graduates of the school, KEDGE Alumni invites you to take part in a conference with Cyrus North, famous Youtuber and KEDGE graduate. Cyrus North, famous Youtuber and KEDGE graduate, on the theme of"Marketing in the age of social networks", alongside Arnaud Bidou, co-manager of the OTTA agency. The conference will be hosted by students from the Forum Events association.

For companies of all sizes, marketing on social networks is a powerful way of reaching new prospects and customers. There are many ways for brands to reach this audience: targeted advertising, digital content production, but also influencer marketing. Our two guests have two very different profiles: one will speak easily about brands' interest in marketing on social networks (Arnaud Bidou), while the other will share his experience as a community leader (Cyrus North).

The conference will continue with a cocktail reception to encourage exchanges between students, graduates, professionals and speakers.

Registration required on this page.