As they like to point out, the fashion industry is in a bad way these days. Clothes are disposable, and the average T-shirt travels 60,000 km before it reaches your shoulders. That's more than one and a half times around the world. Yet there are ways of doing things right. Especially when you consider that France is the world's leading linen producer.

The problem is that today, 80% of this production is sent abroad for processing. So they asked themselves how, on their own scale, they could take it all back, deconstruct it and make something much more logical.

And now they're back with an essential you can wear all year round: the long-sleeved French t-shirt in organic linen. It's available for pre-order on Ulule. As usual, they asked their community for feedback to create a timeless t-shirt that will stay with you for years to come.

A t-shirt created by 7 partner workshops and over 120 French employees. The new Gratitude t-shirt is made in France from organic linen. Respectful of the planet, it has been specially designed to last over time. It also contributes to the relocalization of local know-how, thanks to fully transparent and traceable production:

• Their linen comes from the north of France;
• It then travels to Troyes to be knitted in Bruno's company;
• Finally, the fabric is assembled in Gratitude's garment workshop in Caen, giving birth to a t-shirt that supports the French economy.

The French organic linen t-shirt is available for pre-order on Ulule. Support their project and proudly wear the symbol of your commitment.