Marion Goilav has suffered from endometriosis since she was a teenager. When she discovered period panties, it was a lightbulb moment. With her partner Apolline Combrisson, Marion decided to create a product that didn't exist on the market at the time: healthy period underwear for everyday use, developed by health professionals, textile engineers, and researchers in bacteriology to ensure the best possible construction.
They launched an e-shop in April 2019 with a goal of 500 panties to be sold over the year to come. However, Marion and Apolline would sell 10,000 panties in just a few weeks. Their everyday underwear is woven, cut, and assembled in France, which enabled Elia to obtain the Origine France Garantie certification as soon as the 1st product was sold. In addition, on 15 June 2022, Elia received the OFG "Jeune Pousse" award (“Young Sprout” award) which recognises its growth and commitment. 🏆