Since January 2025, Alex Auroux, a graduate of KEDGE Business School 's Grande École program (class of 2012) and a participant in KEDGE's MSC International Business program alongside Ni GAO and Mehdi AMIRI AREF, has been at the helm of one of the most innovative brands in eco-responsible sportswear. Co-founder of Circle Sportswear, he succeeds Romain Trébuil, with whom he launched this committed adventure in 2020.

Present from day one, Alex Auroux has co-imagined and co-built Circle, with an ambitious vision: to transform the sports industry through a circular and sustainable model. As CFO, he played a central role in the brand's strategic and financial development, orchestrating fund-raising and structuring its growth.

Today, as CEO, he continues to carry high the values of performance, innovation and positive impact 🌱 that are Circle's strength.

Circle Sportswear is much more than a brand: it's a project to transform sportswear. Technical, recycled and recyclable clothing, designed to last and conceived for movement: that's the promise.

"With Circle, we wanted to prove that another model was possible: combining performance and respect for the planet. As CEO, I want to continue to push this vision even further." - Alex Auroux

At his side is a close-knit team including Martin Lesieur (Sales Director) and Solene Roure (Creative Director), both committed to taking the project to new heights 💡.

Born of an Ulule campaign and incubated at La Caserne, Circle has already come a long way. In 2024, the Parisian start-up opened its first permanent boutique in the heart of the 10th arrondissement (1 rue de Marseille), proof of its growing foothold in the sustainable textile landscape ♻️

A graduate of KEDGE, Alex Auroux embodies this new generation of responsible leaders, at the crossroads of entrepreneurship and commitment. Strategic vision, entrepreneurial spirit and a passion for sustainable innovation: his career is a fine example of forward-looking leadership 🌍

👏 Congratulations to Alex on his appointment! The KEDGE Alumni community wishes him every success in this new stage of the Circle adventure.