Flore LAURENT, KEDGE graduate, appointed Director of...
Benjamin discovered e-marketing during his internship in 2003 and has never left the sector. Having worked for several marketing and advertising agencies, he’s now established in the search engine optimisation (SEO) landscape through his expertise and his teaching skills. Currently, he assists start-ups, SMEs, and major companies in developing their online visibility.
Some of our Alumni who’ve graduated over the last seven years may already know of Benjamin. In 2014, he designed the Digital Communication distance learning course for the Master 2 students of the Grande Ecole Programme.
Benjamin’s spirit of sharing doesn’t stop with his consulting jobs and the training he gives to companies, universities, and KEDGE - he’s also the author of numerous columns and several books on the subject.
His new book on search engine optimisation, La Boîte à outils du SEO, published by Dunod (Hachette)., comes out on the 7th of April 2021.
About the book
Nowadays, every business must have a website to make or maintain contact with its customers and stakeholders. The performance of a website depends primarily on its ability to attract a qualified audience. To do this, it must be well-ranked on search engines. But meeting the pertinent criteria of search engines, especially Google, cannot be improvised. Real expertise is required to understand the thousands of parameters of the ranking algorithms and to stand out on competing queries. Whether you internalise your SEO projects or use external specialists, mastering the basics is essential to implementing or auditing a solution.
This toolkit presents, in 56 pages, the essential techniques for understanding the ins and outs of referencing, highlights good and bad practices, and how to create an effective keyword strategy to stay at the top of search results.
Discover his book and find out more:
Follow Benjamin and ask him questions about SEO