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Profile: a Kedger at the head Formula-E!

A 2000 KEDGE graduate, Jérôme Hiquet is currently Marketing Director at Formula-E

Jérôme Hiquet began attending KEDGE in at its Bordeaux Campus in 1997 and received his diploma three years later, after which he studied at the Monterrey Institute of Technology and Higher Education in Mexico.

He began his career in 2001 when he went to work for Accor as a Product Manager for four years. He then got a position as a CRM Director with Voyages SNCF for three years. At the beginning of 2008, Jérôme changed his professional direction by going to work for Club Med to develop its marketing and strategy campaign to improve its marketing, promotion, and client experience.

After this solid experience, he went to work for the leader of obstacle course races, Tough Mudder Inc as Marketing Director in 2014, where he notably developed the brand’s video marketing strategy. While in this position, in 2015, he was named one of the Top 40 marketing innovators to watch in PR Week.

As a continuation of his successful career, at the end of 2018, Jérôme became Marketing Director of the ABB FIA Formula-E championship in order to offer more activities to participants. 

“The prospect of joining a brand like Formula E was exciting [...]After watching its rise to power from an outside perspective, and noting the progress it has made in recent years, I look forward to contributing to this forward-thinking organisation to continue the development of fan engagement and consumer-centric activities,” said Jerome.

Congratulations to this KEDGE graduate for this successful career!


About the ABB FIA Formula E Championship:

ABB FIA Formula E Championship is partnership between two pioneers at the forefront of electric and digital technologies. ABB is a leader in power grids, electrification of products, industrial automation, and robotics and motion designed to help customers in many different sectors.

As the title sponsor of the ABB FIA Formula E Championship, ABB is pushing the boundaries of e-mobility to ensure a more sustainable future. The focus on sustainable and ecological development has been a decisive factor for ABB in entering into this partnership. The championship demonstrates the potential of e-mobility, and it perfectly supports ABB's commitment to managing the world without destroying the planet.





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