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This Kedger’s start-up has doubled its revenues in only two years!

KEDGE Alumnus, Maxime Doreau is the founder of Feed Manager, a start-up that specialises in web marketing.

Feed Manager, a rising start-up!

A former executive at Cdiscount, Maxime Doreau did a Bachelor’s in e-commerce from 2003 to 2006 at Kedge Business School. In 2010, e-commerce was just beginning, and Maxime Doreau took advantage of this fact to launch Feed Manager.

Feed Manager offers its customers campaigns that promote their products on web marketplaces, such as Amazon or Zalando, but also via Google Shopping or even social networks.

In 2016, the web marketing agency Labelium (Paris) announced the acquisition of Feed Manager, which will provide the financial means to allow it to go international, as well as to face the increasing and constantly evolving competition. To achieve this, the start-up is launching new products, such as Feed Price, an application that allows advertising on Google Shopping. It has already attracted some customers like Fnac-Darty and the giant Cdiscount. Today, Feed Manager has 22 employees with a turnover of more than one million euros - a turnover that has doubled in two years. Feed Manager will recruit more staff in order to address these developments. In fact, it is planning to hire an additional 10 people in 2019.

Google Local Inventory Ads & Drive to Store

One of the most powerful levers in terms of mobile to store is the advertising format deployed by Google: Google Local Inventory Ads. With an Adwords account it is possible to publish products available in the store, on the search engine and to measure the traffic generated in the Shop.

Published by Feed Manager on Tuesday, 27 March 2018

A recognised and rewarded success in Bordeaux

On December 3 at the Prix de l’éco Néo Aquitains award ceremony organised by Sud-Ouest, the popular bank, and the New Aquitaine region in partnership with Kedge BS, the Feed Manager was awarded the people’s choice award!




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