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After several years as a business developer for an American multinational in the business world, Fahed Bacheikh decided to take a step back on his career to give him some momentum. "I was interested in KEDGE’s BS EMBA Global Programme, because I had a real desire to begin and change my perspective," he said.
Because of both of his professional and personal activities, Fahed has spent much of his life traveling. In April 2016, after having returned from a professional trip in North Africa, he came up with the idea to create a tool that would allow people to use musical references to express themselves. "Something I often do with my brothers, is to take a line of a film we know well, or song lyrics [...] Music has taken a significant dimension in all forms of media, and social networks are no exception. That’s how the Djamm mobile app was born," Fahed explained.
The app not only lets you communicate via song excerpts, but you can search for the extracts that best express what you want to say. Djamm is therefore a music search engine in its own right. The app finds musical content for you and offers it to you.
Fahed is the CEO of Djamm SAS, along with his partner, co-founder and CPO Florian Sellier. Both French and English versions of the app will be available in May on the Apple Store and Google Play Store. In the short term, the team wants to launch the second version of Djamm, which will incorporate a new feature (the "Djambox") that will allow "Djammers" to discover exclusive new talents who can promote their creations themselves.
Fahed, anything else to add?
It was during "BUSINESS MODEL DESIGN" module, my first in the MBA programme, that I decided to do something. (Many of those who graduated in my class are in the same situation). I told myself, "Stop patting yourself on the back for having the ideas that others actually act upon. That’s not enough, we have to act!” So, my project gradually took shape as the programme progressed. I was able to use entrepreneurial issues as subjects of exams for several teaching modules (marketing management, corporate strategy, innovation strategy, etc.), and mix usefulness and enjoyability!
Don’t hesitate to contact us if you want to take part in this project and invest in Djamm! Everything remains to be done, but as a team everything is possible. Finally, I encourage all Kedgers to download the app!
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