KEDGE Insights Breakfast: “Distributors Face the Challenge of Connected Commerce”

Sign up to attend and participate in the next KEDGE Insights Breakfast on the challenges of connected commerce, over breakfast.

“Distributors are not spared from digital transformation. How do you tackle the challenges of connected commerce? What digital strategies are there to put in place? What type of changes need to be implemented regarding value proposition and logistics? Should you create new performance indicators?”

Grégory Bressolles, Senior Professor of Marketing, KEDGE Business School, answers these questions based on his research: “Distributors face the challenge of connected commerce, a comparison France – Canada”.

Fabien Pons, Senior Category Leader, General Manager, Amazon Market Place, KEDGE Business School graduate brings his testimony and experience around the following question: “How can physical retailers use Amazon Marketplace to develop an omnichannel?”.

ENROLMENT IS MANDATORY: Click here

Enrolment is mandatory and by invitation only.

You will receive a confirmation email from the organiser.