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The marketing challenges of a Product Manager

Find out more about the much sought-after Product Manager position.

Meet our Marketing experts:

Jean-Baptiste Ruau, Product Manager, Volkswagen France in Paris
Nicolas Lupi, Product Manager, multiscreen / marketing sponsoring, CANAL+ Group in Paris

Introduction 👋

In this webinar, meet our expert Alumni and learn about the day-to-day activities of a Product Manager. From the audio-visual sector to the automotive sector, our graduates will share the reality of what the position involves and how it adapts to the sector. They will also explain the different issues they deal with daily, as well as the marketing challenges of their respective sectors.

This is an opportunity to learn more about this position and another chance to appreciate the value of the network.

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Conference objectives 🧭️

The Kedge Alumni team, the student association Forum Events, and the Career Center would like to introduce you to two of our graduates who are marketing experts. The goal of this participative conference is to bring our graduates and students closer together, while answering questions from those Kedgers who are curious to know more about the challenges of marketing and, more specifically, the position of product manager.

Who’s this online conference for? 👤

Primarily geared towards our students, this conference is also open to our graduates, as well as anyone interested in the topic. Are you a student who would like to work in this job one day? Have you already graduated and want to learn more about this area? Or are you a Kedger or an external individual who is simply curious to listen to the views of Alumni whose backgrounds are different from yours? Well then, this conference is for you!

Programme 📝

Introduction by the KEDGE Alumni Network Association
Discussion and sharing of experiences between Alumni experts who are working in the marketing field
- Job: career path, expertise, career progression, company, challenges

- Advice: aspirations, plans

Questions and answers

Conference starts at 6:00 pm

Useful links 📎

The association, FORUM EVENTS, is assisting in organising and hosting the conference

The student forum of KEDGE Business School, Forum Events brings culture, news, and debate to life on the Bordeaux campus. This association, created in 1998, organises many events throughout the year, including:

Conferences on various topics (politics, economy, etc.) in which prestigious speakers participate (Alain Juppé, Laura Flessel, Bernard Emié etc.)
The Forum, a student newspaper that covers news from KEDGE and around the world.

Forum Events is also involved with five major events:

The Eloquentiae public speaking competition that covers both national and international levels
TEDx, an event that brings speakers to discuss a given theme
the “Grand Quizz” (the Big Quiz), a quiz on general knowledge
Geo-Economy Festival, which brings together renowned speakers on current issues (geopolitics, new technologies, cybersecurity, etc.)
The national “Moi(s) sans Tabac” (Me without tobacco) campaign, whose purpose is to raise awareness about the dangers of smoking