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KEDGE Wine School: The role of influencers and their impact on the wine industry

Spotlight on the role(s) and strategy of influencers in the wine & spirits industry, and their impact on image, sales, loyalty and experientiality.

KEDGE Wine School
invites you to a round table discussion on
'The role of influencers and their impact on the wine industry'.

on Monday June 24, 2024 from 6.30 pm to 8 pm
at KEDGE BS Talence campus - Amphi 406

The debate will be followed by a cocktail with the support of
 

On the agenda

 

A look at the role(s) and strategy of influencers in the wine & spirits industry, and their impact on image, sales, loyalty and experientiality.

Our speakers:

- Laure de Lambert de Compeyrot, owner of Château Sigalas-Rabaud, Grand Cru Classé en 1855
- Estelle Mau, wine content creator
- Diane Souquière, social media strategist
- Thierry Lorey, marketing professor at KEDGE BS

Debate moderated by Yann Chaigne, Program Manager at KEDGE Wine School.
  • * FREE

Registration deadline : 24th June 2024

Registration closed

Stakeholders

  • Laure De Lambert de Compeyrot
    Owner of Château Sigalas-Rabaud, Grand Cru Classé in 1855 - Château Sigalas-Rabaud
  • Estelle Mau
    Wine content creator
  • Diane Souquière
    Social media strategist
  • Thierry Lorey
    Professor of Marketing - KEDGE BS
  • Yann Chaigne
    Program Manager at KEDGE Wine School

Location
About Your Event
KEDGE BS Talence campus
680 Cr de la Libération
33400 Talence

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Other Events

  • Monday 24th June 2024


    From 06:30 PM to 08:00 PM
    KEDGE BS Talence campus
    680 Cr de la Libération
    33400 Talence
    Contact :
    Yann Chaigne
    • * FREE

    Registration deadline : 24th June 2024

    Registration closed

  • They will be there (58)