Should the Bordeaux vineyards reinvent themselves? And if so, how?

KEDGE Alumni, in partnership with the Wine and Spirits Academy, invites you to a conference on the theme of "Should the Bordeaux vineyard reinvent itself? and if so, how?

In a complex international and economic context, our experts will discuss current issues, prospects and growth drivers for this historic vineyard. This will be an opportunity to discuss the value of Bordeaux AOCs, regulation, winemaking and the organoleptic profile of wines, branding, innovation, the importance of ambassadors and differentiation strategies.

This conference will be led by renowned professionals from the Bordeaux wine industry:

• Vincent LABERGERE, Director of Château de Rayne Vigneau, 1er Grand cru classé de Sauternes
• Jérôme BAUDOUIN, Journalist with La Revue du Vin de France

• Christophe Chateau : Director of Communications, Conseil Interprofessionnel du Vin de Bordeaux

• Jean-Baptiste SOULA, Managing Director, Bordeaux Vineam
• Jérémy CUKIERMAN, MW, Director of KEDGE Wine and Spirits Academy

Discussions will continue over an aperitif.

Refunds available until January 15