Apero talk about Leadership
Club Entrepreneurs - Bordeaux
Workshop: Web Marketing Strategy
Caroline CANTEL (ESC 2015), the Entrepreneurs Club Manager, has organised a workshop on February 16th 2017, at 7:00 pm at KEDGE Bordeaux on:
"Web Marketing Strategy"
- What tools do you need to learn?
- Adwords, display, Marketplace, social media, emailing, affiliation, ...
- Why and when to use them?
- How do these tools work?
- What are the minimum investments required?
- How to track your ROI (return ou investment)?
You know it is necessary, but sorting through all the information, designing a coherent strategy, and identifying the appropriate tools is harder than it seems.
Maxime DOREAU is a graduate and the Founder of Feed Manager, as well as an expert in e-commerce. He will be there to help you get on the right track and identify the tools you need to optimise your visibility on the web.
We want this workshop to be as interactive as possible, so please send me your questions in advance! caroline.cantel@gmail.com
Stakeholders
-
Maxime DOREAU
CEO - FEED MANAGERAfter finishing his degree at Kedge Business School, Maxime Doreau (class of 2006) immediately realised the enormous potential that e-commerce represented. After working for Cdiscount, in 2010 he created Feed Manager, a company that helps online retailers optimise their advertising investments. In 2016 the company generated 51 million euros in revenues for its clients, including Auchan, Alinéa, Cultura, L'Oréal, and Lacoste - an undeniable success. As an expert in e-commerce, he also teaches web marketing strategy at the Unversity of Bordeaux.
- Linkedin :
- https://www.linkedin.com/in/maximedoreau/
Location
About Your Event
KEDGE Business School
680 cours de la libération
33400 Talence
680 cours de la libération
33400 Talence
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