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"BUSINESS MEETS RESEARCH" : WORKSHOPS AND DEBATE

Get up to date on the state of the art of some hot issues in business purchasing and marketing !

You want to get up to date on the state of the art of some hot issues in business purchasing and marketing?
Join us for these workshops/debate sessions.
 on 5th September, 2018

Le Palais du Pharo, 58 boulevard Charles Livon, 13007 Marseille

 

  • 13h30 - Key Account Management in Theory and in Practice. What challenges and how to face them ?
    • M. Wietse jan Hilverda, Vice President Global Account Program,  Gemalto, France
    • Ms Sophie Ivens, Executive Vice President Global Sales and Marketing, A.W. Faber Castell Cosmetics GmbH, Germany
    • M. Bjoern Ivens, Otto-Friedrich-Universitat, Bamberg, Germany,
    • Ms Sylvie Lacoste, Kedge Business School, France
  • 15h45 - Purchasing today and tomorrow : managerial and research concerns. Past trends, the state of the art, and future evolutions.
    • M. Finn Wynstra, Rotterdam School of Management, ERASMUS University, Holland
    • Ms Simona d’Antone, KEDGE Business School, France
    • M. Daniel Riisager, Supply Chain Manager, HYDRAC A/S, Denmark
    • Ms Isabelle Bluche, Sustainable Procurement Manager, Groupe SNCF, France
  • 18h00 : Conference Keynote
    • M. Etienne Bressoud, Director, BVA Nudge Unit, France
  • 18h45 : Cocktail

 

REGISTER

 

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LE PALAIS DU PHARO
58 boulevard Charles Livon
13007 Marseille

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