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The President of Zenith (Publicis Media), Pascale Miguet, has announced the appointment of Isabelle Verdet Hirtz, a 1993 KEDGE graduate, as Managing Director.
As the new Managing Director, Isabelle Verdet Hirtz will be in charge of running the consumer division of L'Oréal France, which the agency teamed up with three years ago.
"Isabelle's unquestionable experience in supporting FMCG key accounts is a major asset to meet the challenges faced by our client L'Oréal. I am delighted the Zenith management team will be strengthened with her appointment," said Pascale Miguet, President of Zenith.
Isabelle Verdet Hirtz was previously Managing Director of Spark Foundry since its launch in 2017. In 2010 she joined Starcom as Executive Manager.