Entrepreneurs Club - Paris

The Paris Entrepreneurs Club has organised a conference on February 22, 2017, at 7:30 pm at KEDGE BS Paris on the subject of:

"Do Mobile Phones Represent the Future for Digital Advertising?"

As predicted, 2016 was an important year for mobile phones. Mobile technology is now a big part of our everyday lives and brands are becoming even more and more interested in how they can benefit from these technologies - even though they are still under-used today (nearly 2/3 internet connections are made via mobile technologies, however, they only represent 1/3 of advertising expenses). Does mobile advertising have a bad reputation? How do online advertisers take into account new behaviours among mobile users? What is the role of mobile technology in the purchasing chain? ...

To discuss this subject, we are pleased to welcome:  

 - Loic de Saint Andrieu, Mobile Evangelist at Google France, the number one online advertiser. 

 - Jean-François Contanceau (ESC 2003), Executive Vice President at S4M, a startup specialised in advertising targeting mobile users. After raising 6M€ in 2015, the company was able to accelerate its international development by opening offices in New York, London, Sao Paulo, and Singapore. 

 - Virgile Rault (ESC 2005), Demand Manager Partner at Smart AdServer, an advertising platform that provides solutions to meet the needs of editors, agencies and advertisers. Smart AdServer has more than 450 clients for 1,600 international websites, and tens of thousands of advertisements each year. 

At the end of the roundtable discussion, a Kedge Business Alumnus will come and pitch his startup idea. 

The evening will conclude with an informal cocktail. 

Thomas Lacôte, Entrepreneurs Club Manager